Frame for frame towards the future
For many people, maintaining an eco-friendly lifestyle is a major concern. Selected highlight models and the related takedown models from brands that include HUMPHREY’S eyewear, BRENDEL eyewear, MINI EYEWEAR and Marc O’Polo Eyewear now allow our customers to combine their sense of style and their desire for responsible consumption with a fashion-forward twist – all thanks to Eastman Acetate Renew.
Eastman Acetate Renew marries renewable cellulose from certified cultivation with proven recycled plastics to create new, high-quality acetate – guaranteeing the look and feel our customers have become accustomed to while at the same time meeting our high standards. Putting us all on a green path towards a recycling economy, model by model.
How does it work?
The trees come from sustainably managed forests and plantations and are processed to cellulose. At the same time, plastic waste is not disposed of in landfills but is instead broken down into its individual components using EASTMAN CARBON RENEWAL TECHNOLOGY. The resulting molecular components then become the raw material used to manufacture this high-quality acetate.